Commercial

Director • Mike Mildon

Prod Co • Salt XC

Agency • Salt XC

Format • Digital, Alexa 35



A diverse group of people in an elevator, one woman in the center has her face painted blue with a star pattern, standing among others with serious and neutral expressions.
A person dressed in a hot dog costume holding a sign that says 'KATE WAS RIGHT ABOUT HER PARLAY' in a park with trees and people walking in the background.
Four people sitting on a couch watching a hockey game on TV, with snacks on the table in front. The person second from the left has blue face paint and is looking at their phone. The person next to them is dressed in a hot dog costume with a yellow snake mascot, also looking at their phone. The person on the far right is eating a hot dog. The room has hockey jerseys and plaques on the wall, popcorn machine, and snacks on the table.
A group of diverse people sitting close together in a dimly lit room, with a woman with long dark hair and a white shirt in the center looking attentive or surprised.
A woman with face paint resembling David Bowie in his Ziggy Stardust era, surrounded by people in a crowded indoor setting.
Close-up of a person holding a smartphone displaying the PointsBet Canada sports betting app with a bet on the Toronto Maple Leafs hockey team, wearing yellow gloves, with a brown and beige fabric background.